Montclair Cooperative School · Montclair, New Jersey
Effective date: 11/11/2026 · Last updated: 11/11/2026
1. Introduction
Montclair Cooperative School (“the School,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect through our website, https://montclaircoop.org/, and through our online inquiry and lead forms (including forms hosted by HubSpot and Meta Lead Ads on Facebook and Instagram), how we use and share it, and the choices you have.
By submitting a form or using our website, you acknowledge that you have read this Privacy Policy. If you do not agree with it, please do not submit information through our forms.
2. Information We Collect
Information you provide to us
When you complete an inquiry, tour request, enrollment interest, or newsletter form, we may collect:
- Parent/guardian name, email address, and phone number
- Mailing address or ZIP code
- Your child’s name, age or date of birth, and desired grade level or start date
- How you heard about us
- Any questions or comments you choose to include
- Your communication preferences and consent to receive email or text messages
Please do not include sensitive information (such as Social Security numbers, health or medical details, or financial account information) in our inquiry forms. If we need this information later in the enrollment process, we will collect it through a separate, secure process.
Information collected through Meta Lead Ads
When you respond to one of our ads on Facebook or Instagram using a Meta lead form, Meta may pre-fill the form with information from your Meta profile (for example, your name, email address, and phone number). The information you submit is shared with us and is also subject to Meta’s own privacy practices. We receive only the fields shown on the form you submit.
Information collected automatically
When you visit our website, we and our service providers may automatically collect:
- IP address, browser type, device type, and operating system
- Pages viewed, links clicked, referring website, and time spent on pages
- Information collected by cookies, pixels, and similar technologies (see Section 5)
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule tours or visits
- Provide information about admissions, enrollment, programs, and School events
- Send newsletters, updates, and other communications you have requested or agreed to receive
- Manage and improve our admissions process and our relationships with prospective families
- Understand how our website and advertising perform, and improve them
- Show our ads to people who may be interested in the School, including through custom or similar audiences on Meta platforms
- Maintain the security of our website and prevent fraud or misuse
- Comply with legal obligations and enforce our policies
We do not sell your personal information.
4. How We Share Your Information
We share personal information only as described below:
- Service providers. We use trusted vendors to help us operate, including HubSpot (customer relationship management, forms, and email) and Meta Platforms, Inc. (lead ads and advertising measurement). These providers may process information only on our behalf and under their own terms and privacy policies.
- School personnel and volunteers. Information may be shared with School staff, administrators, and, as applicable to our cooperative model, authorized parent volunteers who need it to respond to your inquiry.
- Legal and safety reasons. We may disclose information if required by law, subpoena, or court order, or to protect the rights, safety, and property of the School, our families, or others.
- Organizational changes. If the School merges, reorganizes, or transfers operations, information may be transferred as part of that transaction.
We do not share information about prospective families with third parties for their own marketing purposes.
5. Cookies, Pixels, and Tracking Technologies
Our website uses cookies and similar technologies, including the HubSpot tracking code and the Meta Pixel, to remember your preferences, analyze website traffic, measure the effectiveness of our advertising, and connect website visits with form submissions. These tools may collect information such as the pages you view and actions you take on our site, and may combine it with information they already have about you.
You can control cookies through your browser settings, and you may be able to opt out of certain advertising tracking by:
- Adjusting your ad preferences in your Facebook and Instagram accounts
- Visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org
- Enabling browser-based privacy controls such as Global Privacy Control, which we will honor where required by law
Blocking some cookies may affect how parts of our website function.
6. Email and Text Message Communications
If you provide your email address, we may send you information about the School. Every marketing email includes an unsubscribe link, and you may opt out at any time. If you provide your mobile number and consent to receive text messages, message and data rates may apply, and you may opt out at any time by replying STOP. Consent to receive texts is not a condition of inquiring about or enrolling in the School. We may still send you non-marketing messages related to a request you have made.
7. Children’s Privacy
Our website and forms are intended for parents and guardians, not for children. We do not knowingly collect personal information directly from children under 13. Information about a child (such as name and age) is collected from the parent or guardian for the purpose of admissions and enrollment inquiries. If you believe a child has provided us personal information directly, please contact us and we will delete it promptly.
Parents and guardians may contact us at any time to review, correct, or request deletion of information we hold about their child, subject to applicable law.
8. Data Retention
We keep inquiry and lead information for as long as needed to respond to you, manage the admissions process, and maintain our prospective-family communications, and generally no longer than 3 years after our last interaction with you unless a longer period is required by law. Information for enrolled families is handled under the School’s separate enrollment and records policies.
9. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including access controls and the security measures provided by our service providers. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
10. Your Choices and Rights
You may contact us at any time to:
- Ask what personal information we hold about you
- Correct inaccurate information
- Request deletion of your information
- Opt out of marketing emails or texts
- Withdraw consent where processing is based on consent
New Jersey residents. Depending on the nature of our data processing and applicable thresholds, New Jersey law may give residents rights to confirm and access their personal data, correct inaccuracies, delete data, obtain a copy, and opt out of targeted advertising, the sale of personal data, and certain profiling. If these rights apply, you may exercise them by contacting us using the information below. We will respond within the time required by law, and if we deny a request, you may appeal by replying to our decision or contacting us.
We will not discriminate against you for exercising your privacy rights.
11. Third-Party Websites
Our website and ads may link to third-party sites, including social media platforms. We are not responsible for the privacy practices of those sites, and we encourage you to read their privacy policies. For more information about how Meta and HubSpot handle data, see their respective privacy policies at facebook.com/privacy/policy and hubspot.com/legal/privacy-policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the “Last updated” date. Material changes will be communicated as required by law. Please review this page periodically.
13. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy choices, please contact:
Montclair Cooperative School
65 Chestnut Street Montclair, NJ 07040
Email: info@montclaircoop.org
Phone: 973-783-4955
